Mohamed Orra

Intro

The sneaker business was operating in a saturated market with a lack of differentiation, leading to a challenge in its growth.

Project

Mohamed Orra

Date

June, 2017

Services

Business

Consultation

• + S.W.O.T

Recommendations

• + Business Plan

• + Marketing

Problem

75% of investors have lost over 50% of their investment value and 25% will make a loss if the business was sold at cost.

Insight

Opportunity to keep the business with a different dynamic by providing complementary service to the shoe industry.

Result

A new business plan of providing shoe care services was drawn up and inventory sold (albeit at loss) to resolve immediate debt. The funds from inventory sales were used to set up the new model which also attracted an investor.