The jewelry store is a long-standing entity in the city and wanted to give itself a fresh persona to resonate with today.
Digital, Film & Interactive
UI/UX, Mobile Design
Communications material were dated and did not reflect the brand’s current identity, yet there was a need to retain a sense of its heritage.
Opportunity to tell Estate Jewelers’ story, product knowledge and services as to establish its position in the market and reach new audiences.
New website look and feel, standardised collaterals to branding direction and a video series comprising 9 clips that encompasses Estate Jewelers’ story, insights to jewelry and testimonies.